If you like the shirt Dan Henderson wears to the cage when he takes on Mauricio "Shogun" Rua on March 23 in Natal, Brazil, in a rematch of arguably the greatest fight in UFC history, you can thank a Marine in Oklahoma.
Henderson's manager, Brad Marks of Blue Five Media, came up with the idea to hold a contest and let fans design Henderson's walkout shirt. He created an e-commerce store on Henderson's Facebook fan page where Henderson could sell the apparel.
Henderson's latest walkout shirt (Courtesy Blue Five Media)It was a win-win situation. Sponsorship dollars aren't plentiful in mixed martial arts these days, and rather than search for new companies who may not be able or may not want to pay the UFC's sponsorship tax, Marks thought of having the fighter wear his own design to the cage.
"People nowadays like the fighters and they wear a shirt to identify with that particular fighter," said Marks, once an agent at the William Morris Agency. "They identify with the fighters and not with a particular brand of apparel as far as the walkoutRead More »from Dan Henderson will wear walkout shirt designed by Marine for rematch in Brazil with Shogun Rua