HOUSTON - Manny Pacquiao's epic fourth fight with Juan Manuel Marquez last week in Las Vegas drew around 1.15 million pay-per-view subscriptions but Hall of Fame promoter Bob Arum says the counting's not over yet.
''We don't know yet, we don't know yet,'' said Arum from his ringside seat at the Toyota Center just before Nonito Donaire and Jorge Arce took center stage in their world super-bantamweight title duel.
But the early report of another smash hit was music to Arum's ears.
''That's a good number,'' said Arum, who has been promoting Pacquiao since 2005.
Marquez knocked out Pacquiao in the sixth round of their welterweight war at the MGM Grand and the PPV numbers is expected to translate to $70 million in US TV revenue.
Pacquiao, who was guaranteed a paycheck of $23 million, also has a sizeable share in the PPV.
The first chapter of the storied Pacquiao-Marquez rivalry, which took place in May 2004, was not shown on HBO PPV but the action was PPV material.
In their rematch in March 2008, Pacquiao and Marquez did it on PPV and it posted 400,000 buys.
The third episode in November 2011 generated the most with 1.125 million buys.
Pacquiao is a tried and tested PPV attraction and six of his last nine PPV appearances have been seven digits.
The most number of PPV buys for a Pacquiao fight took place in Dec. 2008 when he faced Oscar Dela Hoya. That fight drew 1.25 million.
Pacquiao's other big hits were against Miguel Cotto of Puerto Rico in 2009 (1.2 million), Shane Mosley of the US in 2011 (1.2 million) and Antonio Margarito of Mexico in 2010 (1.15 million).
And if a fifth fight between Pacquiao and Marquez can be made next year, it could become the highest grosser.
The 80,000-seat Cowboys Stadium in Dallas is being targeted to host it.