Whether it's in your bedroom, on the tailgate of your car in the parking lot or in the locker room of your golf club, you probably don't think much about the socks you put on your feet before your golf shoes.
Sock-maker Stance hopes they can change that.
The company first got into performance socks some three years ago, eventually realizing that a number of pro surfers and action athletes, a core part of the company's image appeal, loved golf. After weighing the pros and cons of jumping into the sport, Stance's executives, many who love golf as well, decided to dive head-in and has been slowly expanding its golf presence.
Before coming to market, Stance spent a year-and-a-half researching and developing the socks, figuring out what they could offer in a performance sock that would make them stand out from the competition. The output is a fascinating mix of pizzazz and performance. The socks are cut symmetrically for each foot, coming in heights ranging from just over the heel to up theRead More »from Stance hopes to make golf socks more than an afterthought