Tennis legend Yannick Noah, somewhat famously, outfitted himself in Le Coq Sportif footwear during his celebrated career. This is why it made complete and total sense his adoring son, Chicago Bulls center Joakim Noah, would sign the first endorsement deal with the iconic French brand upon entering the NBA in 2007. For years, Noah loped up and down the court in the (relative to the NBA) obscure line of unique shoes, developing into an All-Star and beloved Chicago sports icon along the way.
Noah’s career was sent into a tizzy in 2012-13, though, when a painful case of plantar fasciitis derailed his season. Though many rightfully criticized Bulls coach Tom Thibodeau for overworking the big man (who had suffered from the foot ailment before) for 40 minutes again during the first half of the season, Noah found culprit in another source. He blamed the shoes, and he’s also blaming Le Coq Sportif for allegedly not paying him what he was supposed to be handed as part of his six-year, $6 millionRead More »from Joakim Noah is suing his former shoemaker, claiming they failed to pay him and contributed to his foot injuries